2020 has been a year of challenges across the personal and professional spectrum. One of the bright spots is seeing the sports industry come together in the fight against injustices and demonstrate a resilience in response to COVID-19. Hear the NFL and Clippers as they discuss key takeaways, specific challenges, and opportunities for marketers and the industry in 2021. After a kickoff presentation, our industry experts will take your questions live.
In this webinar we will cover:
- How the sports industry's marketing teams came together to create messaging, branding, and execution of campaigns
- Their favorite initiatives and what they would like to carry-into 2021
- Some of the biggest challenges of 2020 for sports leagues and teams, as well as what they did to overcome them
- The balance of empathy alongside business goals, while staying creative