As companies work on visual content that addresses the current climate, there is an increased need to establish that the brand reflects their customers’ values. One of the most powerful ways that brands can do this is through video and in order for these videos to be the most effective they need to be produced efficiently while making sure that the final cut is truly authentic to brand values.
In this webinar you'll learn:
- Keys for sharing the company’s identity in order to communicate authentically.
- How video can build emotional connections while expressing the brand’s style.
- Three types of videos that need to be prioritized on the content calendar.
- What it takes to produce, promote, and measure each video’s success.