Social Media Metrics that Matter to your Business

Speaker: Mike Delgado, Global Social Media Director at Experian

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There are too many social media metrics to track —but only a handful of metrics that actually matter to your business and senior leaders. In this session, we’ll discuss strategies for setting social media goals, tracking metrics, reporting data to leaders, and how to turn social data into insights.

In this webinar we will cover:

  • Understanding social metric benchmarks for your industry
  • How to choose the social metrics that matter to your business
  • Ways to set big (and realistic) goals for your key campaigns
  • Steps for adjusting goals due to unexpected events (e.g. crisis, budgets tighten)
  • Reporting on metrics to your team vs. senior leadership
  • Importance for recognizing your team when achieving goals (and taking breaks)