Why Brand Authenticity and Visual Content Wins Hearts

Speaker: Dane Storrusten, Sr. Creative Director, NFL

Whether your marketing team is small, big, or somewhere in-between the need for brand authenticity and integrity is at the center of all activities. One of the best ways to convey this story is by creating an emotional connection with visual content. This bond is formed when someone connects with a brand’s emotions, which are found within the narrative—the story that communicates “who” it is, what it means to your audience, and why they should care. Join this webinar with Dane Storrusten, Sr. Creative Director at the NFL and Founder/Design Principal at Gridiron Labs, to learn tools for finding your truth as a brand no matter how big or small.

In this Webinar you'll learn:

  • Tools to make a visual impact with small creative teams, agencies, and in-house producers
  • How to measure engagement, while maintaining brand integrity
  • Challenges in today’s landscape from making something out of nothing to increasing social presence while staying within corporate guidelines
  • Why visual content is the best way to convey emotional marketing and impact your customers

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