Marketers have long been tasked with the idea of "building a brand," but it's unclear to most how this can be achieved scalably, meaningfully, and with a limited budget. Large enterprises resort to huge creative advertising campaigns that get their names out there by force of spend alone, but this isn't realistic for most companies and the number of impressions does not necessarily mean it’s the same as the number of people impressed.
In this webinar we will cover:
- How modern brands are truly built through advocacy, rather than awareness alone
- Simple and deliverable brand marketing tactics which will radically shake up your content strategy
- Ways to go global without busting the budget while still making a resonating impact