Adapting Your Social Strategy and Content During Times of Change

Speaker: Mike Delgado, Experian

Brands need to lead with empathy on social channels during COVID-19—especially in messaging, tone, visuals and interactive media. This also means ramping up social care, improving response times, and spending more time listening to your target audiences.

In this webinar you'll learn:

  • Social and digital trends around COVID-19 that impact content strategies.
  • Keys for leading with empathy (text, visuals, video).
  • Data-driven approach to increasing relevant content for your target audiences right now.
  • How to deal with pre-covid campaigns (and non-covid related content).
  • Creative ways to increase social content as marketing budgets tighten.

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