Seaside Chat: How to Use Content to Close Deals

Speaker: Phil Lacey, Sales Manager, Procore

Historically Sales and Marketing have a sibling rivalry relationship within companies but as businesses move more toward a cohesive Revenue Organization model it has become clearer the synergy that needs to be built between the two teams. One way to overcome this gap is content and a combined sales-marketing editorial calendar.

In this live Q&A you'll learn:

  • How to leverage marketing generated content in the Sales cycle.

  • Ways to track content ROI as a Revenue Team.

  • How to build alignment between Marketing content goals and Sales enablement strategy.
  • Why using content builds Sales rapport with opportunities.

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